My BMW App: Agile Innovation Development for Intelligent Vehicles

Technology that keeps moving forward. That is the essence of the project developed by Zallpy in partnership with BMW Group Brazil, a collaboration defined by technical excellence, innovation, and above all, agile development.

The Challenge: Innovating with High Standards

Globally recognized as one of the most prestigious automotive manufacturers, BMW carries an uncompromising commitment to quality and innovation in its DNA. In 2020, BMW Group Brazil selected Zallpy for a critical mission: to add new features to the My BMW App and Mini App, further elevating the digital experience of its customers.

It was about delivering more than code. The challenge was to enable agile innovation development for intelligent vehicles without compromising the high standards of the BMW and Mini brands.

The Solution: Customer-Centric Innovation

Zallpy’s response came through highly engaged teams applying modern agile development methodologies, always guided by a strong focus on delivering real value to the end user. Each feature was designed collaboratively, considering both user experience and the global scalability of the products.

Key features delivered include:

• Roadside Assistance: Real-time assistance with location sharing and service tracking.
• Recall: Active recall notifications with direct scheduling through the app.
• Fuel Price: Real-time fuel price information at nearby stations or along the route.
• Service Alerts: Maintenance alerts with the option to schedule services directly in the app.
• OAS Vendor’s Dashboard: A comprehensive monitoring dashboard for service appointments scheduled through multiple channels.

These solutions not only enhanced the user experience but also enabled the expansion of the applications into new markets such as Canada and France, reinforcing Zallpy’s role as a global partner in agile innovation development for intelligent vehicles.

The Result: Top-Rated Apps with Global Impact

The success of the initiative is reflected in the numbers. Today, the My BMW and Mini App have more than 12 million active users across 46 countries on five continents, along with top ratings in app stores.

Every day, new users download the apps and use features created by Zallpy teams, a direct result of an effective agile development process aligned with the expectations of a demanding global audience.

Technology with Purpose

The BMW case exemplifies what Zallpy does best: applying agile development with strategic focus to create high-impact digital solutions for global brands. More than delivering features, we deliver experiences that connect people to technology, always with excellence, agility, and a forward-looking vision.