Senior Principal UX/UI Designer at Zallpy, with over 13 years of experience combining strategy, design, and engineering to build scalable, results-driven digital products. He currently serves as Senior Principal UX Design Engineer at Zallpy, leading the consultative and strategic UX practice with a focus on DesignOps, Design System governance, quality metrics, and maturity assessments. He works closely with executive leadership, product, and engineering teams, facilitating Lean Inceptions, usability and accessibility testing, and post-delivery analyses, consistently connecting user experience, operational efficiency, and real business impact.
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